HIGHLAND PARK WHISKY Tour OVERVIEW A multi city food and whiskey pairing experience that tells the story of Highland Park's wild Orkney home in Scotland. The experience immersed consumers with three different custom built interactive environments that showcased Highland Park Whisky products paired with a custom menu curated by a celebrity [...]
White Claw
James Krajsa2023-02-23T21:00:53+00:00WHITE CLAW Non-Traditional Media OVERVIEW White Claw wanted to use creative, out-of-the-box OOH advertising tactics to help promote the brand in unique and memorable ways to consumers. Tactics included: Branded Jet Ski + Inflatable Can: The jet ski would drive around highly populated lakes around the midwest pulling an inflatable White [...]
Syngenta
James Krajsa2023-02-23T21:02:07+00:00SYNGENTA Trade Show | Augmented Reality OVERVIEW Syngenta came with a challenge, how can we tell our story and create an engaging experience while practicing social distancing? Using augmented reality technology, we created (8) different AR walls for several of their trade shows. Consumers would point their phone to a wall [...]
JCB MudFest Obstacle Race & Festival
James Krajsa2023-02-23T21:03:13+00:00JCB MUDFEST Organized Event OVERVIEW JCB, The 3rd largest heavy equipment manufacturer in the world, wanted to put on a large-scale community event that helps raise money for their charity, creates brand identity and highlights JCB machinery. The end result became the JCB Mudfest, the largest mud obstacle race in Georgia [...]
Go Girl Run Racing Series
James Krajsa2023-02-23T21:03:44+00:00GO GIRL RUN Event Series OVERVIEW Go Girl Run was a multi-city half marathon and 5K running tour that promoted health, fitness and women's empowerment. The event grew to multiple cities across the United States securing partnerships with major municipalities and brands. It was not just a series but an established [...]
Kansas City Triathlon
James Krajsa2023-02-23T21:04:15+00:00KANSAS CITY TRIATHLON Organized Event OVERVIEW Considered one of the most prestigious events in the state, the Kansas City Triathlon is an open water olympic distance triathlon. This extremely complex event with several moving parts provided a world-class experience to thousands of participants coming from all over the United States. The [...]