Go Girl Run was a multi-city half marathon and 5K running tour that promoted health, fitness and women’s empowerment. The event grew to multiple cities across the United States securing partnerships with major municipalities and brands. It was not just a series but an established brand with training programs, merchandise, an online store, local running groups and a huge social following.

We focused the series on new runners and providing a less intimidating atmosphere to get started on a health and fitness journey. The series featured an urban route, branded SWAG, live entertainment, and a health and fitness expo.