JCB, The 3rd largest heavy equipment manufacturer in the world, wanted to put on a large-scale community event that helps raise money for their charity, creates brand identity and highlights JCB machinery.

The end result became the JCB Mudfest, the largest mud obstacle race in Georgia with over 40 obstacles, thousands of participants and millions raised for charity. The two day event included live entertainment, a festival type atmosphere, food trucks, live music, and lots and lots of mud.