White Claw wanted to use creative, out-of-the-box OOH advertising tactics to help promote the brand in unique and memorable ways to consumers.

Tactics included:

• Branded Jet Ski + Inflatable Can: The jet ski would drive around highly populated lakes around the midwest pulling an inflatable White Claw branded can.
• Beach Sand Stamps: Brand Ambassadors with White Claw sand stencils went to strategic ocean beaches in CA and FL to set out sand stamps at dense areas along the shore.
• White Claw Wave: A huge White Claw branded wave and branded van went on a tour across the United States. The Wave made appearances at major festivals and events promoting the brand and providing IG worthy content.
• Wild Postings: Adhesive posters were strategically placed in high traffic areas at major cities like New York, Los Angeles, Dallas, Minneapolis and Nashville.